I’m Jeff Lee, a seasoned SEO expert with over 20 years of experience. My career began as a web developer and more recently as a specialist SEO copywriter. This allowed me to gain extensive knowledge in helping businesses improve their online rankings and conversions. I have worked on enhancing the digital presence of more than 350 companies across various industries.

In 2025, I founded SchemaGenix.com. This platform is a response to the lack of efficient and complex schema tools available online, there are basic tools out there and some premium features in paid plugins such as All In One SEO/Rankmath, etc, but they offer no-where near the complexity my tool offers for free. My expertise in manually implementing JSON-LD schema on hundreds of client sites underlines my practical skills in real-world SEO scenarios, not just theoretical knowledge.

By using my free Local Business Schema Generator you are going to have the exact complex structured data I use to rank 100’s of clients in both AI overviews, voice search and GMB validation.

My specialisation includes local SEO, entity optimisation, semantic content, and improving technical website performance. Over my career, I’ve implemented structured data solutions on over 600 websites, significantly boosting their search engine visibility and user engagement through precise and effective strategies.

Further strengthening my profile is my pioneering work with Google’s AI Overviews which positions websites prominently in generative search results. By combining well-structured data with authoritative content, I help clients achieve superior visibility and interaction from their target audiences.

Outside my technical work, I manage a successful SEO copywriting agency based in Sydney. Here we focus on creating impactful content that resonates with audiences while adhering to SEO best practices. My approach ensures all projects align closely with ongoing advancements in search technology and consumer behaviours.