Complete Guide to SchemaGenix Local Business Schema Generator

 

**please note – do not close the active tab for the schema generator form – all input is not automatically saved**

Getting Started…

Before filling out the form, gather the following information:

  • Business registration details
  • Complete address and contact information
  • High-quality logo and business images
  • Social media profile URLs
  • Business hours for each day
  • Services/products you offer
  • Key team member information

Required Fields: Fields marked with an asterisk (*) are essential for generating valid schema markup.

We recommend filling every part of the form to ensure there are no errors when testing the output code in the Google rich results test.

Section-by-Section Guide

🏢 Basic Information

Business Type *

What it does: Defines the specific schema.org type for your business

SEO Impact: Helps search engines categorize your business correctly

How to fill: Choose the most specific category that matches your business

  • LocalBusiness: General businesses with physical locations
  • ProfessionalService: Consultants, agencies, professional services
  • Restaurant: Food establishments
  • MedicalOrganization: Healthcare providers
  • LegalService: Law firms and legal professionals

Business Name *

What it does: The primary name your business is known by

SEO Impact: Must match your Google My Business and website

How to fill: Use the exact name as registered and displayed publicly

Example: “Smith & Associates Digital Marketing”

Legal Name

What it does: Official registered business name

SEO Impact: Builds trust and authority with search engines

How to fill: Enter your LLC, Inc., or registered business name

Example: “Smith & Associates Digital Marketing LLC”

Alternate Name

What it does: DBA (Doing Business As) or common nickname

SEO Impact: Helps with brand recognition and search variations

How to fill: Any shortened or alternative names customers use

Example: “Smith Digital” or “SDA Marketing”

Description *

What it does: Detailed explanation of your business and services

SEO Impact: Critical for local SEO and rich snippets

How to fill: Write 150-300 characters describing what you do, who you serve, and your unique value

Example: “Full-service digital marketing agency specializing in SEO, PPC, and web design for small businesses in Sydney. Helping local companies grow their online presence since 2015.”

Website URL *

What it does: Your primary business website

SEO Impact: Connects schema to your website for validation

How to fill: Use your main domain (https://www.yourbusiness.com)

Logo URL & Dimensions

What it does: Links to your business logo for rich snippets

SEO Impact: Improves brand visibility in search results

How to fill:

  • Upload logo to your website and use the direct URL

  • Google’s Preferred Logo Dimensions:

    Primary recommendation: 600px wide x 60px tall (10:1 aspect ratio)

    • This works well for most business listings and search results
    • Provides good clarity without being too large for page load times

    Alternative standard sizes:

    • 512px x 512px (square format)
    • 600px x 315px (roughly 2:1 ratio)

Business Image URL

What it does: Main photo representing your business

SEO Impact: Can appear in local search results and knowledge panels

How to fill: Use a high-quality photo of your storefront, office, or team

📞 Contact Information

Phone Number

What it does: Primary business contact number

SEO Impact: Essential for local SEO and click-to-call features

How to fill: Use format with country code (+61-2-1234-5678)

Important: Must match Google My Business exactly

Email

What it does: Business contact email

SEO Impact: Builds trust and provides contact method for search engines

How to fill: Use a professional email (@yourbusiness.com)

📍 Address & Location

Street Address

What it does: Physical business location

SEO Impact: Critical for local search rankings

How to fill: Complete street address including unit numbers

Example: “123 George Street, Unit 45”

City, State/Province, Postal Code, Country

What it does: Complete address details for local search

SEO Impact: Determines local search area and map listings

How to fill: Use official postal service formatting, **note…country code is not your country name ie; Australia is “Au” **

Important: Must exactly match Google My Business

Latitude & Longitude

What it does: Precise GPS coordinates

SEO Impact: Improves local search accuracy How to fill:

  1. Go to Google Maps
  2. Right-click on your business location
  3. Copy the coordinates (first number is latitude)

Google Maps URL

What it does: Direct link to your Google Maps listing

SEO Impact: Connects schema to Google My Business

How to fill: Share your Google Maps listing and paste the URL

Areas Served

What it does: Geographic regions you serve

SEO Impact: Expands local search reach beyond your address

How to fill: List cities, suburbs, or regions you service

Examples: “Sydney CBD”, “Eastern Suburbs”, “Parramatta”

💰 Business Details

Price Range

What it does: Indicates your pricing level

SEO Impact: Helps customers find businesses in their budget range

How to fill:

  • $ = Under $50 average
  • $$ = $50-150 average
  • $$$ = $150-500 average
  • $$$$ = $500+ average

Currency Accepted

What it does: Currency you accept for payments

SEO Impact: Important for international businesses

How to fill: Use currency code (AU, US, GB, etc.)

🕒 Business Hours

What it does: Operating hours for each day

SEO Impact: Critical for local SEO and “Open Now” indicators

How to fill:

  • Use 24-hour format (09:00, 17:30)
  • Leave blank for closed days
  • Be consistent with Google My Business
  • Important: Update for holidays and special hours

💳 Payment Methods

What it does: Payment options you accept

SEO Impact: Helps customers understand payment convenience

How to fill: Select all payment methods you accept

Tip: More payment options can improve conversion rates

🎯 Services & Offers

What it does: Specific services or products you provide

SEO Impact: Helps with service-based local search queries

How to fill: List each major service separately

Examples:

  • “SEO Optimization”
  • “Google Ads Management”
  • “Website Design”
  • “Social Media Marketing”

🔗 Social Media & Links

Social Media Profiles & Additional URLs

What it does: Links to your social media and other online profiles

SEO Impact: Builds authority and trust signals

How to fill: Include complete URLs to:

  • Facebook business page
  • LinkedIn company page
  • Instagram profile
  • Twitter account
  • YouTube channel
  • Industry directories

Additional Types (Wikipedia/Reference URLs)

What it does: Links to authoritative sources about your industry

SEO Impact: Adds credibility and context

How to fill: Link to relevant Wikipedia pages or industry references

Example: https://en.wikipedia.org/wiki/Digital_marketing

👤 Business Owner/Key Person

Why it matters: Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm values businesses with identifiable, credible leadership.

Owner/Manager Name

What it does: Identifies key person behind the business

SEO Impact: Builds trust and personal authority

How to fill: Full name of owner, CEO, or primary contact

Personal Website

What it does: Links to personal professional website

SEO Impact: Adds personal authority to business credibility

How to fill: Personal portfolio, LinkedIn, or professional site

Job Title/Role

What it does: Defines person’s role in the business

SEO Impact: Establishes authority and expertise

Examples: “Founder & CEO”, “Managing Director”, “Lead Consultant”

Personal Email

What it does: Direct contact for the key person

SEO Impact: Adds transparency and accessibility

How to fill: Professional email address

Personal Social Media Profiles

What it does: Links to individual’s professional social media

SEO Impact: Builds personal brand authority

How to fill: Include:

  • LinkedIn professional profile
  • Twitter account
  • Industry-specific profiles

Areas of Expertise

What it does: Specific skills and knowledge areas

SEO Impact: Helps establish topical authority

How to fill: List specific expertise areas

Examples: “Local SEO”, “Google Ads Certification”, “Web Development”

Multiple Persons

When to add: Include multiple people when:

  • You have multiple business owners
  • Key employees have public recognition
  • Different people lead different service areas
  • You want to showcase team expertise

SEO Benefits of Each Component

Local SEO Benefits

  • NAP Consistency: Name, Address, Phone must match across all platforms
  • Rich Snippets: Enhanced search results with business info
  • Knowledge Panel: Your business info box in Google search
  • Local Pack: Three-pack local search results
  • Voice Search: Better optimization for “near me” searches

Trust & Authority Signals

  • E-A-T Factors: Expertise, Authoritativeness, Trustworthiness
  • Business Verification: Structured data validates your business
  • Contact Transparency: Multiple contact methods build trust
  • Social Proof: Social media links add credibility

Search Result Enhancement

  • Rich Snippets: Star ratings, hours, contact info in search results
  • Image Results: Logo and business images in search
  • Knowledge Graph: Connection to Google’s knowledge database
  • Featured Snippets: Better chance for position zero results

Competitive Advantages

  • Voice Search Ready: Optimized for voice assistants
  • Mobile First: Enhanced mobile search experience
  • Local Discovery: Improved local business discovery
  • Conversion Optimization: Direct contact options in search results

Best Practices and Tips

Data Accuracy

  • Consistency is Key: Ensure all information matches your Google My Business, website, and other online listings
  • Regular Updates: Keep hours, services, and contact info current
  • Quality Images: Use high-resolution, professional images
  • Mobile Numbers: Include mobile-friendly contact options

Content Optimization

  • Keyword Integration: Naturally include relevant keywords in descriptions
  • Local Keywords: Include location-based terms in service descriptions
  • Unique Descriptions: Write original, compelling descriptions
  • Complete Profiles: Fill out every relevant field

Multiple Locations

  • Separate Schema: Create individual schema for each location
  • Location-Specific Details: Customize hours, services, and contact info
  • Local Area Served: Define specific service areas for each location

Service-Based Businesses

  • Detailed Services: List specific services rather than general categories
  • Service Areas: Clearly define geographic service areas
  • Pricing Transparency: Include general pricing information when appropriate

Professional Services

  • Credentials: Include professional certifications and qualifications
  • Expertise Areas: Be specific about specializations
  • Team Members: Include key team members with their expertise
  • Client Types: Specify industries or client types you serve

Implementation and Testing

Step 1: Generate Your Schema

  1. Fill out all relevant sections of the Schemagenix Pro form
  2. Review the generated JSON-LD code
  3. Copy the schema markup

Step 2: Add to Your Website

WordPress Method:

  1. Create a new page or post
  2. Add an HTML/Code module or plugin that allows the insertion of codes, Header and Footer codes works well
  3. Paste the schema code wrapped in <script type="application/ld+json"> tags
  4. Place in the <head> section or footer

Manual HTML Method:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  // Your generated schema here
}
</script>

Step 3: Test Your Schema

  1. Use Google’s Rich Results Test: https://search.google.com/test/rich-results
  2. Paste your schema code or enter your page URL
  3. Fix any errors or warnings
  4. Test on multiple pages if you have different schema types

Step 4: Monitor Results

  • Google Search Console: Monitor rich snippets and structured data
  • Local Search Rankings: Track improvements in local search results
  • Click-Through Rates: Monitor CTR improvements from rich snippets
  • Google My Business: Ensure consistency with GMB data

Common Errors to Avoid

  • Inconsistent NAP: Name, Address, Phone variations across platforms
  • Invalid URLs: Broken links to images or social media
  • Incorrect Formatting: Wrong date/time formats or missing required fields
  • Duplicate Schema: Multiple schema types for the same business on one page

Maintenance Schedule

  • Monthly: Review and update business hours, services, and contact info
  • Quarterly: Check for new schema.org updates and opportunities
  • Annually: Complete audit of all structured data implementation
  • As Needed: Update for new locations, services, or team members

Advanced Tips for Maximum SEO Impact

Schema Markup Strategy

  1. Start Simple: Implement basic LocalBusiness schema first
  2. Add Complexity: Gradually add more specific schema types
  3. Monitor Performance: Track which schema elements improve results
  4. Stay Updated: Follow schema.org updates and Google guidelines

Integration with Other SEO Efforts

  • Content Marketing: Use schema to enhance blog posts and service pages
  • Local SEO: Combine with Google My Business optimization
  • Social Media: Ensure social profiles match schema data
  • Review Management: Use schema to highlight positive reviews

Measuring Success

Key Metrics to Track:

  • Local search ranking improvements
  • Increased click-through rates from search results
  • Enhanced rich snippet appearances
  • Growth in “near me” search visibility
  • Improved conversion rates from search traffic

By following this comprehensive guide, you’ll maximize the SEO benefits of your schema markup and improve your local search visibility significantly. Remember, schema markup is an ongoing process that requires regular maintenance and updates to remain effective.